Interstate Brands

November 24, 2012

The Collapse of the Twinkie Empire

The year was 1969.  I was 12 years old, and the boy who delivered the local newspaper to my parents’ home told me that he was going to quit delivering papers.  His name was Richie.  I asked Richie what I needed to do to take over the job, and he gave me the name and telephone number of his supervisor at the Peoria Journal Star.  After talking to my mom about applying for the job, I called the supervisor and set up a time for me and my mom to meet with him.

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